Why Everyone’s Suddenly Buying Saratoga Spring Water—And Why You Should Too!

In early 2025, Saratoga Spring Water found itself at the center of a viral sensation, thanks to fitness influencer Ashton Hall's elaborate morning routine. Hall's regimen, which includes waking up at 3:52 a.m., ice baths, banana facials, and prominently featuring Saratoga Spring Water, captivated millions online. The routine's extravagance, combined with the distinctive cobalt-blue bottles of Saratoga Water, sparked widespread attention and debate.

The impact on Saratoga Spring Water was significant. The brand experienced a surge in popularity, with its social media following increasing by nearly 11% in a week. The parent company, Primo Brands, saw a brief stock uptick of about 2%. Despite no formal partnership, Hall's use of the product generated an estimated $1.8 million in earned media value.

Saratoga Spring Water, established in 1872, is known for its premium still and sparkling waters, packaged in iconic cobalt-blue bottles. The brand's heritage and distinctive packaging have long been associated with luxury and elegance.

While Hall's routine may not be practical for everyone, the allure of Saratoga Spring Water remains. Whether you're seeking a touch of luxury or simply curious about the viral trend, Saratoga's premium waters are available at upscale retailers and online. Embrace the experience and see what the buzz is about, shop Saratoga Spring Water today!