The Whiskey That Defined Tennessee. The Bottle That Conquered the World.

In 1866, Jasper Newton "Jack" Daniel registered his distillery in Lynchburg, Tennessee, making it the oldest registered distillery in the United States. He built it next to Cave Spring Hollow, where iron-free limestone water flows at a constant 56 degrees year-round, and he developed a process unlike anything else in American whiskey: drop-by-drop charcoal mellowing through 10 feet of sugar maple before the whiskey ever touches a barrel. That process, the Lincoln County Process, is what separates Tennessee whiskey from bourbon, and it's what gives Old No. 7 its signature smooth, slightly sweet character that no other whiskey in the world can replicate.

More than 150 years later, nothing has changed. The same Cave Spring water, the same charcoal mellowing, the same recipe. Old No. 7 is the foundation of every Jack Daniel's expression, the benchmark against which everything else is measured, and the most recognizable whiskey bottle on earth. If you only stock one whiskey, this is the one.

---

Tasting Notes

• Nose: Warm vanilla, caramel, and toasted oak with a distinctive sweet smokiness from the charcoal mellowing and a hint of banana bread
• Palate: Smooth and well-balanced, caramel and vanilla lead into light fruit, gentle oak, and a sweetness that is unmistakably Old No. 7
• Finish: Smooth, warm, and satisfying with lingering caramel, soft oak, and a clean charcoal-mellowed close

How to Enjoy

• Jack and Coke: 2 oz Old No. 7 over ice, top with cola. The most ordered whiskey cocktail in the world for a reason.
• Lynchburg Lemonade: 1.5 oz Old No. 7, 1 oz triple sec, 1 oz fresh lemon juice, top with lemon-lime soda. Refreshing and crowd-pleasing.
• Tennessee Mule: 2 oz Old No. 7, ginger beer, squeeze of lime, over ice in a copper mug. Simple, bold, and perfect.
• Gift it: Old No. 7 is the whiskey everyone recognizes and everyone appreciates. It's the safe bet that never disappoints and the classic gift that always lands.

What Makes It Special

The Lincoln County Process is the defining difference. Before Old No. 7 ever enters a barrel, it is slowly filtered drop by drop through 10 feet of densely packed sugar maple charcoal. This process, unique to Tennessee whiskey, removes harsh compounds and imparts a subtle sweetness that no other filtration method can replicate. Combined with the iron-free Cave Spring water that has fed the distillery since 1866, the result is a whiskey of remarkable consistency and smoothness at a price point that makes it accessible to everyone. Old No. 7 is the world's best-selling American whiskey not because of marketing, but because it genuinely delivers every single time.

Product Details

• Type: Tennessee Whiskey
• Producer: Jack Daniel's Distillery
• Region: Lynchburg, Tennessee, USA
• ABV: 40% (80 proof)
• Size: 750ml
• Process: Charcoal mellowed through 10 feet of sugar maple, aged in new American white oak (Lincoln County Process)
• Key Ingredients: Corn, rye, malted barley, Cave Spring Hollow iron-free limestone water
• Packaging: Iconic square black label bottle, recognized worldwide

---

⚠️ Must be 21 or older to purchase. By completing this order you confirm you meet the legal drinking age requirement in your state.

Name

Email *

Phone number

Question

Send